Courses
My Courses
Marketing Management
Marketing management involves planning, executing, and overseeing activities that promote products or services. It encompasses strategic decision-making, market research, advertising, and sales to achieve organisational goals. The aim is to satisfy customer needs while maximising profitability.
I guide students in marketing management by imparting core concepts and strategies. Through personalised advice, industry insights, and real-world examples, mentors foster a deeper understanding, helping students navigate the complexities and bridge the gap between theory and practical application.
Supply Chain Management
Supply chain management focuses on the seamless flow of goods, services, and information from raw material sourcing to final product delivery. It involves planning, coordination, and optimisation to enhance efficiency, reduce costs, and meet customer demands in a globalised marketplace.
From fundamental concepts to strategic applications. Through personalised guidance, industry experiences, and real-world scenarios, I facilitate a comprehensive understanding, bridging the gap between theoretical knowledge and practical implementation in the dynamic field of supply chain management.
Business Management
Business management entails coordinating resources, people, and processes to achieve organisational objectives. It involves planning, organising, leading, and controlling activities to ensure efficiency and effectiveness in operations, fostering growth and success.
I aid students in decoding complex strategic decisions like SWOT analysis, Porter’s 5 Forces, or value chain analysis. Through personalised guidance, real-world examples, and insights, mentors demystify these concepts, fostering a deep understanding for effective business management.
Brand Management
Brand management involves strategising, implementing, and overseeing activities to build, maintain, and enhance a brand’s image and equity. It includes brand positioning, communication, and consistent representation to create strong consumer perceptions and loyalty.
As a mentor, I guide students in brand management complexities using frameworks like the Brand Value Chain and Keller’s Brand Pyramid. We focus on sequential steps, beginning with marketing programs and assessing their impact on building a robust brand through customer mindsets and market performance.
Financial Management
Financial management entails planning, controlling, and directing monetary resources to achieve organisational goals. It involves budgeting, investment decisions, and financial analysis to ensure optimal resource utilisation, profitability, and long-term financial sustainability.
As a mentor, I simplify financial complexities for students, clarifying intricate calculations like time value of money and decoding financial statements. We delve into profitability and growth, ensuring a practical understanding that prepares them for effective financial decision-making.
Business Project Plan
Business plan writing is crafting a detailed document outlining a company’s goals, strategies, and financial forecasts. It serves as a roadmap, guiding operations, attracting investors, and providing a comprehensive overview of the business model for stakeholders and potential partners.
As a mentor, I guide students in crafting winning business plans through personalised coaching. I foster strategic thinking, market analysis, financial projections, and effective communication. My support empowers students to translate ideas into compelling strategies, enhancing their entrepreneurial skills.
Digital Marketing
Digital marketing leverages online channels to promote products or services. It includes strategies like SEO, social media, email, and content marketing to reach and engage target audiences. The goal is to boost brand visibility, attract leads, and drive conversions in the digital landscape.
As a mentor, I facilitate students’ grasp of the digital marketing landscape, teaching strategic concepts like SEO and social media. I also assist in crafting captivating website prototypes and email campaigns, utilising advanced online design tools to enhance their proficiency in digital marketing strategies.
Marketing Research Project
Marketing research involves systematic gathering, analysis, and interpretation of data related to a market, enabling informed business decisions. It explores consumer behaviour, market trends, and competitive landscapes to provide valuable insights for effective marketing strategies.
As a mentor, I guide students to comprehend and interpret data, develop information, write research briefs, and craft presentations in marketing research. This hands-on approach enhances their skills in data analysis and effective communication, preparing them for successful research endeavours.
Economics
Economics is the study of how individuals and societies allocate resources to meet unlimited wants and needs. It analyses production, distribution, and consumption of goods and services, exploring factors influencing decision-making in the face of scarcity.
As a mentor, I simplify complex economics for students, guiding them in calculations and interpreting graphs related to exchange rates, gross domestic product, and unemployment. I facilitate understanding through practical applications, enhancing their analytical skills in economic concepts.
Logistics Management
Logistics management involves planning, implementing, and controlling the efficient movement and storage of goods, services, and information from the point of origin to the point of consumption. It encompasses supply chain coordination, transportation, warehousing, and distribution to ensure timely delivery while optimising costs and resources.
Mentors guide students in understanding logistics management—covering warehousing, inventory, cost, packaging, transport, and efficiency. Through tailored guidance, real-world examples, and practical insights, mentors enhance students’ comprehension and application of key logistics principles.
Sales and Key Accounts
Sales management involves planning, directing, and controlling a company’s sales activities. It includes setting goals, designing strategies, and overseeing sales teams to achieve revenue targets. The focus is on optimising processes and building relationships to drive successful sales outcomes.
Mentors aid students in grasping sales strategies, fostering a successful sales mindset, and honing communication skills. Through personalised guidance, practical examples, and constructive feedback, mentors cultivate the essential skills and mindset required for effective sales, empowering students for success in the competitive business landscape.
Statistics
Statistics, a mathematical branch, encompasses data collection, analysis, interpretation, and organisation. It aims to draw insights, enabling informed decisions through numerical information. Serving as a systematic framework, statistics navigates uncertainty and variability in real-world scenarios.
I simplify complex statistical concepts for students, covering population, sample, measures of central tendency, variance, covariance, standard deviation, regression, skewness, and ANOVA. Through clear explanations and practical examples, I enhance their understanding and proficiency in statistical calculations.